Cannot you provide information to your website's visitors, which could attract them? Do your visitors leave your website "empty-handed"? The usability analysis will show you the weak points of your website that deter or confuse your visitors and advise you how to deal with these shortcomings.
The results of the usability analysis will bring you improvement of your conversion rate customer / visitor, as your website becomes more engaging, easier to understand, and therefore more valuable for your visitors.
Usability analysis in our hands
Many years of experience in developing websites and their optimization allows us to offer you the service of usability analysis. The aim of this service is to create the analytical report, which includes:
- analysis of the behavior of your website's visitors. By using of appropriate tools for monitoring traffic we can analyze how visitors behave on your website, where they enter, where they leave etc. Then we find out your website's weak points.
- optimization of website's structure, content and navigation. Depending on the analysis of the behavior of visitors and other analytical activities we suggest how you should adjust structure, content and navigation of your website, so that your visitors while searching for information and understanding them would spend a minimum effort.
- modification of graphic design. We will advise you on how to improve the design of your website to more clearly and attractively present website's content. By your request we also create a graphic design for you.
What else also could be useful for you
The usability analysis can be properly combined with the analysis of accessibility, which will help you to remove another barrier of your website in the form of accessibility for handicapped visitors or for visitors with less frequently browser or screen resolution.
If you suffer from a lack of website visitors or if you have enough visitors, but even the analysis of usability didn't help you increase the ratio of new customers against the visitors, it would be appropriate to carry out an analysis of optimization your website for search engines, which will, together with the appropriate actions from the field of search engine marketing, help you to increase the percentage of relevant visitors to your content, ie. visitors who are interested in your services or products. Relevant visitors are also much more likely to become your customers.
